HATED

“HATED” comes across as a gritty, visual manifesto, mixing bold design with urban culture’s rawness. The imagery feels like a dive into a chaotic, yet controlled world—where smoke and surreal elements collide with sharp-edged streetwear aesthetics. It captures the tension between artistry and aggression, with each frame expressing an unfiltered, underground ethos. The visuals evoke a sense of rebellion, setting a scene that feels as though it’s teetering on the edge of the real and the hyper-stylized, much like the culture it’s representing.

The color scheme in “HATED” plays a crucial role in amplifying its intense atmosphere. It uses a striking palette of deep blacks, fiery reds, and stark whites, which contrast sharply to evoke feelings of urgency and raw energy. The dark tones provide a gritty backdrop, while the vibrant colors slice through, drawing attention to key elements and creating a sense of movement. This use of color helps convey a blend of defiance and style, embodying the underground streetwear scene’s bold attitude and edgy spirit. Duties include art direction, motion design, sound design & score.