Women In Techno_logy

“Women In Techno_logy” explores the intersection of female artistry and techno music showcased at the Athens Concert Hall as part of the Athens Digital Arts Festival. The project draws inspiration from underground electronic culture while infusing elements of the mythological Muses and modern aesthetics, merging underground electronic aesthetics with the elegance of classical themes. Its visual style embraces vibrant, pulsating colors and abstract forms, capturing the raw energy of techno. The artwork blends motion design, typography, and performance visuals, capturing the vibrant energy of women in the genre, conveying a fusion of the bold underground ethos with a refined artistic approach, creating a multi-sensory experience that resonates with the spirit of innovation and expression.

Year:May 27, 2018Production:Athens Digital Arts Festival, Athens Concert HallDuties:Concept, Art direction, 3D & Animation, Motion Graphics, Post Production

This project was a comprehensive creative endeavor that brought together motion design, live visual production, and event branding to celebrate the cutting-edge artistry of women in the techno music scene. I was responsible for designing the title sequence, a visually immersive motion piece that not only served as the event's introduction but also set the tone for the futuristic and high-energy atmosphere. These visuals, featuring dynamic 3D statues, modular I/O-inspired patterns, and neon-hued glitches, were projected live throughout the event, creating a cohesive audiovisual experience that resonated with the pulsating beats of the music. Beyond the motion graphics, I took on the role of Art Director, collaborating with renowned visual artist Pantelis Diamantidis to ensure the performances were seamlessly integrated with the projected visuals. Together, we worked closely with the lighting department to curate an environment where visuals, lighting, and sound created a multi-sensory experience. For the sound design, I partnered with audio engineer and producer Spiros Kassimis, working side by side to synchronize every glitch, pulse, and transition with the dynamic rhythm of the event’s music, ensuring a visceral connection between the visuals and the soundscape. Additionally, I was responsible for crafting the branding identity of the event, which included everything from logo design to the overall visual language, ensuring the futuristic theme extended across all touchpoints—from promotional materials to on-site installations. This project was not just a showcase of technical and artistic skills but also a collaborative effort that transformed a creative vision into a fully realized live experience, embodying the innovation and spirit of Women in Techno_Logy.

Making the Title Sequence:

Design Approach

The motion design strikes a balance between futuristic visuals and minimalism, using sleek black-and-white visuals as the foundation while infusing vibrant neon hues of cyan, green, and purple to create an electrifying yet cohesive atmosphere. The concept draws inspiration from the modern techno culture, seamlessly integrating clean typography, glitch effects, and dynamic visual transitions to evoke the pulsating energy of the event.

Cyan Dominance:

Cyan acts as the cornerstone of the color palette, both visually and conceptually. Its glowing vibrancy adds depth and dimension to the otherwise minimal black-and-white foundation, making the visuals pop and feel multi-layered. It is used strategically to lead the viewer's eye, highlight key moments, and create stark contrast against darker elements, evoking a sense of digital precision. Additionally, its interplay with neon green, red and purple enriches the composition, establishing a high-tech, chromatic harmony that reflects the cutting-edge theme defining the futuristic tone but also adding visual rhythm, as it pulses in sync with the glitches and transitions.

Glitches and Movement:

High-speed glitches and intentional distortions mimic the mechanical and experimental soundscapes of techno, while also representing the cutting-edge nature of the event's theme.

Modular I/O Design Elements:

Inspired by the visual language of synth engineering and programming, modular input/output (I/O) patterns are integrated throughout the sequence. These elements are reminiscent of patch cables, control knobs, and signal flow diagrams, symbolizing the hands-on creativity and technical precision that defines electronic music production. The abstract modular designs are also layered and animated in sync with the glitches, reinforcing the idea of interconnected systems driving both the visuals and the sound. These I/O motifs reflect the foundational role of programming and engineering in creating the raw, innovative spirit of techno.

Minimal Typography:

The type design is sleek and geometric, maintaining legibility while complementing the futuristic vibe. Transitions use seamless fades and quick flashes, giving a sense of rhythm akin to a music beat.

The creation of this title sequence was a seamless blend of 3D artistry and post-production precision. The statues, lighting, and overall composition were meticulously modeled and rendered in Cinema4D, with the 3D elements brought to life using the powerful Octane Render engine. Octane’s realistic lighting and texturing capabilities allowed for a futuristic, high-gloss aesthetic that elevated the statues and environments, adding a tactile depth and luminosity that echoes the high-tech theme of the event. In post-production, the titling, glitch effects, chromatic aberration, and intricate UI elements were crafted in After Effects, serving as the dynamic layer that interacts with the 3D visuals. The merging of these two worlds—Cinema4D’s immersive 3D environments rendered through Octane and After Effects' bold, glitchy energy—resulted in a cohesive visual experience. Every glitch, glow, and movement was synchronized to the rhythm of the sound design, creating a visceral connection between the visuals and the pulsating energy of techno music. This careful integration of cutting-edge tools not only ensured technical precision but also allowed for creative freedom, where 3D elements and post-effects fused together to reflect the innovation and technical artistry at the heart of the event.

Credits:
Event Concept By: Eskaysounds
Art Director: John Katehis
Performance VIsuals: Pandelis Diamantides

Performances:
Anna V
DJ Fo
Jokasti & Nek
Rena

Production:
ADAF / Athens Digital Arts Festival
Megaron / Athens Concert Hall