Optimistic

This sleek video ad showcases the transformative power of sunglasses. As three individuals put on different pairs, their entire look, style, and attitude shift in an instant. From laid-back to edgy, each transformation reveals how eyewear can redefine persona. With seamless visual effects, the ad captures the essence of change and fashion, elevating each look to a new dimension.

Year:April 22, 2016Production:Crystal View ProductionsAd Agency:Crystal View EntertainmentDuties:3D & Visual Effects, Rotoscoping & Masking, Wire Removals, Design

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Credits:
Director: Angel Saft
Producer: Spartakos Tsakopiakos
DP: Yannis Fotou gsc.
3D & VFX: John Katehis
Styling: Dimitris Strepkos
Colorist: Christos Zoumis/ The End

 

Production:
Crystal View

Advertising Agency:
Crystal View Entertainment

Shot on:
Red Epic with Samyang Lenses



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© 2025 Official Portfolio of Art Director John Katehis. All rights reserved

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